This quarter, multiple business lines under the Going Global pillar reached new milestones: cross-border marketplace operations, overseas DTC sites and digital marketing, and localisation services all landed in new markets across Southeast Asia and Europe.
To address the compliance, logistics and localisation challenges that often complicate overseas expansion, the pillar has built teams close to target markets, helping clients land abroad with confidence.
"Going global is not a one-season traffic game but a long brand journey," the pillar lead noted. "What we care about is how our clients perform in their second and third year abroad."
Warehousing and compliance capabilities will continue to expand, supporting more Chinese brands end to end.